Generally, quantitative research is used in scientific experimentation and analyzing statistics. 1. Main Sociological Research Methods. Evaluate the usefulness of quantitative methods in sociological research. It involves creation of idea based on which quantitative research is conducted. Data collection occurs rapidly with quantitative research. There are fewer variables that can also skew the results, because you handle information closely rather than openly. Quantitative data is statistics driven and can provide a lot of information. Because the data points of quantitative research involve surveys, experiments, and real-time gathering, there are few delays in the collection of materials to examine. Why do social research? An introduction to research methods in Sociology covering quantitative, qualitative, primary and secondary data and defining the basic types of research method including social surveys, experiments, interviews, participant observation, ethnography and longitudinal studies. In order to performed a good model to investigate an educational research subject we must identify from the start the proper tools and avoid unnecessary ones. List of the Pros of Quantitative Research. These are the quantitative research pros and cons to consider. This allows you to investigate the same situation to know the investigation with the same quantitative method. Method Implementation Advantages Challenges; Survey: Questionnaires; Interviews; Yields many responses; Can survey a large sample; Quantitative data are easy to chart; Can be time consuming; Can be difficult to encourage participant response Sociology develops, adopts, and adapts a wide variety of methods for understanding the social world. Findings can be biased by researchers’ perspective. List of quantitative research advantages. 990 Words 4 Pages. This research method makes use of content and previous researches in order to elaborate the context of the topic. Qualitative research involves the use of observational methods that often result in subjective responses, such as surveys and focus groups. The Pros of Quantitative Research. The quantitative research structure allows broader studies to be conducted that allow for greater accuracy in trying to generalize the subject matter involved. An introduction to research methods in Sociology covering quantitative, qualitative, primary and secondary data and defining the basic types of research method including social surveys, experiments, interviews, participant observation, ethnography and longitudinal studies. Qualitative research … Advantages of Quantitative Research Disadvantages of Quantitative Research. Quantitative research forms a structured hypothesis and measures results numerically. It is objective and can be measured so that comparisons can be made. Here are the main benefits of quantitative research: • Objectivity: This type of research is numerical. Quantitative and qualitative research methods both play an important role in research. The advantages and disadvantages of each are contextual. Sociological research methods have advantages and disadvantages. 1. One of the advantages of this type of research is that it is easier to compile the data onto a chart or graph because of the numbers that are made available (Word press, 2011). Qualitative research method makes use of exploratory research by understanding the opinions, reasons and motivations related to the study. Therefore, they can’t be easily misinterpreted. Advantages and Disadvantages of Quantitative research. You can also compare its results. 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