Quality Score – Google Adwords’ rating of the relevance and quality of keywords used in PPC campaigns. If you are followed by another user, that user will see your tweets in their feed. These are especially useful for websites that have versions of pages in multiple languages, as they help Google understand which pages are related and which should be shown to specific audiences. I think there is a fear that a massive report is required, but we believe that lean planning works best. A sprint usually consists of five phases: design, develop, test, deploy and review. Advertising – Yahoo and Bing ads are both run through the Bing Ads platform. – The term given for what a user types and searches using search engines like Google, Bing, and Yahoo. 20. digital-marketing. For there to be a true penalty, there would have to be a manual action from Google, as denoted by the message sent to the webmaster in Search Console. Lead – A potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill. This platform also offers targeting options such as location, demographic, and device targeting. Search Engines like Google uses bots to crawl websites so that they can be ranked and added to search indexes. A robots.txt file tells search engine crawlers which pages on your site the crawler can or can’t go to. In basic terms, XML allows for customizable tags for marking up information that is otherwise difficult for computers to understand. 36. This means they spread from person to person very quickly, much like a virus. The articles with the highest number of votes appear at the top of the page while the less popular stories move down the page. This is a small string of numbers and letters that serves as a unique ID badge for visitors to a website. Visits – An old term in Google Analytics which was recently changes to “sessions”. Your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4 in a table linking digital marketing strategies to SMART objectives within our RACE planning framework. Spider – An automated program that visits websites, sometimes also referred to as a “crawler” or a “bot”. Powerful marketing words that give your product a premium feel. This can be done to avoid duplicate content or to stop PPC landing pages from getting indexed by search engine crawlers. Content often refers to written materials like blog posts, but also includes images, videos, infographics and more. SEO (Search Engine Optimization) – the process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content production or improvement, technical and code improvement, and link acquisition. # • A • B • C • D • E • F • G • H • I • J • K • L • M • N • O • P • Q • R • S • T • U • V • W • X • Y • Z, To search this page, press CTRL+F, or if you are on a mac use Command+F, Created By John Leo Weber – Director of Digital Marketing, Curated and Updated By Matt Benevento – SEO Team Lead, 301 Redirect – A method of redirecting a visitor from one web page to another web page. More recently, digital assistants like Google Home have allowed homes and businesses to connect their virtual assistant to automated devices like lights and security, allowing them to be accessed and controlled via voice command. So, let’s start the discussion on what is Digital Marketing. A social media website where users can post short messages known as tweets (up to 280 characters) for anyone who is following them to see. Webinar – An online seminar used to train, inform, or sell to an audience of viewers who signed up to view the presentation. – A platform that provides pay-per-click advertising on both the Bing and Yahoo! Example meta tags include the date the page was published, the page title, author, and image descriptions. 29. If you return to that same website in the future, your browser will use the files from the cache to load that website faster. Typically, this is used to keep track of individual users as they click on a PPC ad, so that their interaction with the website (whether they converted, on which page, and using which method) can be tracked and attributed properly using Google Analytics. Gary Illyes joked that these types of updates should be referred to as Fred and the name stuck. CPC (Cost Per Click) – The amount of money spent for a click on an ad in a Pay-Per-Click campaign. This document helps search engines quickly understand all of the content that they should be aware of on a particular website. – A section on a website with fillable fields that visitors use to contact the website owner. SERP – stands for Search Engine Results Page, the page featuring a list of search results that is returned to the searcher after they submit a keyword search. According to Google’s guidelines, any link that is unnatural (like you paid for a press release, or you gave a journalist a perk for writing about your product) should have a nofollow tag. A global video community where users upload and share videos. Search Operator – a text modifier that can be used in Google searches to return more specific results. Google makes hundreds of adjustments to their algorithms throughout the year, as well as several major updates each year. Backlinks are a major factor used by Google in determining organic rankings. Businesses can target consumers on the display network based on keywords/topics, placement on specific webpages, and through remarketing. Framework that runs software and presents content. Digital marketing synonyms. SEO refers solely to unpaid search engine results and excludes direct traffic. They use tactics like duplicate content, spammy link building, and negative SEO. Name, address, phone number, website link, hours of operation, reviews and more can all be managed through this tool. – A device for consumers that connects to their home network and can perform many basic tasks through voice commands. UX can be shaped by testing differences in page layouts, CTAs, colors, content, etc to improve conversion rates. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. Some are used for personal purposes (such as an online diary) and others are run by brands or corporations. Digital marketing is full of technological jargon which can be daunting if you’re new to marketing on the Internet. – Amazon’s home assistant device that uses voice commands to do various things like: play music, answer questions, give weather updates, and more. This update is only supposed to affect the slowest mobile sites. CRO means designing both PPC adverts and the specifics of the website to maximise viewer usability and the conversion rate. Google Chrome Security Warnings – In October 2017, Google made another step towards encouraging HTTPS/SSL Certificates for websites. Bread Crumbs – Links at the top of a web page or in a search result, that better help the user navigate the site. White hat SEO activities refer to any technique used to increase a website’s rank that follows search engines rules, while black hat SEO goes against those guidelines. This algorithm targeted so-called “black-hat SEO” tactics which manipulated search rankings by creating links to sites in an unnatural manner. Automation – Using computer programs to perform tasks that are repetitive, that would normally be completed by a human. It can also include things like web mail, online banking or subscription based content like videos, magazines, newspapers or other publications. How to Avoid an ADA Compliance Lawsuit on your Website, Assessing Your Paid Media Campaign’s Effectiveness, 5 SEO Issues You Can Fix With Screaming Frog, How to Improve Conversion Rate on Your Website. Javascript is used on web browsers to provide interactive elements to web pages that are difficult or impossible to achieve with just HTML or CSS. HTML – Stands for Hypertext Markup Language. MOST RELEVANT. Typically, this helps improve user experience across a website by helping the user find what they are looking for or avoiding dead ends like 404 (Not Found) errors. Landing Page – The destination webpage a user lands on after clicking on a link (either in an ad or anywhere else). Contact Us, About Us, etc.). Long-tail keywords are longer (more than three or four words) and more specific keyword phrases that visitors are more likely to use when they’re closer to a point of purchase. Responsive websites that are deemed mobile friendly are prioritized to show up in Google searches on mobile devices. Proper schema markup can help your site display rich snippets in the search results page, making your search result stand out and improve clickthrough rates. In digital marketing, algorithm usually refers the the sets of processes Google uses to order and rank websites in search results. Google is owned by parent company Alphabet. Tools like Google Analytics, Google Adwords utilize tracking codes so that they can track information about users who view a site. – Stands for “Cost Per Thousand” (M is the roman numeral for 1,000). – A term in Google Analytics that helps webmasters classify where traffic is coming from (ie. Header tags use a cascading format where a page should generally have only one H1 (main title) but beneath can be multiple H2s (subtitles) and every H2 can have H3s beneath (sub-sub titles) and so on. These are the results of a web search that have not been paid for. CPC equals cost divided by clicks. UX refers to how a user interacts with a website or app (where they click, which pages they visit). Another word for digital. – The industry nickname for one of the first major overhauls to the main Google search algorithm. (remove extra line?). What is digital marketing? Having fresh content means that a website’s pages have been updated or new content has been added. These networks are intended to manipulate search engines by adding large amounts of new links to a website’s link profile. Generally known for showcasing video game streams and esports tournaments, Twitch also offers a wide variety of streaming channels, ranging from art and cooking to programming and woodworking. A persona in user-centered design and marketing is a fictional character created to represent a user type who might use a site, brand or product in a similar way as the character. Conversion rate optimization combines psychology with marketing and web design in order to influence the behavior of the web page visitor. Heatmaps are used to collect user behavior data to assist in designing and optimizing a website. – A collection of internet forums or “subreddits” that span a massive variety of topics. HTTP – Stands for Hypertext Transfer Protocol. Trial and error, and of course A/B testing, can help you narrow down which words connect with your audience. Marketers also use automation to nurture leads by sending relevant content to previous visitors of a website, in an attempt to get the visitor back to convert into a sale. For example, if 100 people visit a website, and 50 of them immediately leave, the website has a bounce rate of 50%. It facilitates targeting adverts to specific searches, and the adverts appear above and to the right of the organic searches. Medium (source/medium): Medium is the general category of traffic to a website tracked in google analytics. of a website. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%. online advertising. The “canonical” page is the original content, and any page referencing it is a duplicate or otherwise similar page. Bing is owned and operated by Microsoft, and is powers Yahoo! How long a web page takes to fully respond to a user’s interactions. You don’t have to sign up for Search Console to be included in Google search results, but Search Console helps you understand and improve how Google sees your site. 1. These types of links are sometimes deemed manipulative by search engines, which can incur a penalty or devaluation against both sites. Need synonyms for digital advertising? Generally, the site that indexed the content first is considered to be the original content and would not be penalized. A metric to measure ads to see how many impressions resulted in a click through to a site. GET STARTED NOW. Noun. These images are then placed onto image boards. What does Digital Marketing mean? CTA (Call to Action) – An element on a web page used to guide visitors towards a specific action or conversion. The user interface (UI) is the point of human-computer interaction and communication in a device. User interface is the area with which a user interacts with something through a digital device. Unique Visitors -A metric used in web analytics to show how many different, unique people view a website over a period of time. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to your business. – An ad extension in Google Adwords that appears below the main ad copy which links to a specific page on the website (i.e. Consistency in name, address, and phone number citations is an important piece of a local SEO Campaign. The most well known search engines are Google, Youtube, Bing, and Yahoo. Google Penguin was released in April 2012 and updated regularly until 2016 when it was then rolled into the Core Algorithm. Onsite links often appear near the web page’s title and look something like this: Home > Services > Specific Service. Average position 5+ indicates that your ads are showing at the bottom of the search results page. Multiple automated emails in a sequence are used create user funnels and segment them, based on behavior. Other, less dramatic Web 2.0 ideas may be the inclusion of a comment section on a news site. It facilitates targeting adverts to specific searches, and the adverts appear above and to the right of the organic searches. Any digital marketing that involves the use of a search engine, or 2. First announced on April 2012 and updated periodically after this release, similar to Google Panda. – Google’s now defunct social media platform. A dashboard pulls information from various data sources and displays the info in an easy-to-read format. Responsive Web Design – A philosophy of creating a website that allows all of the content to show correctly regardless of screen size or device. SEM (Search Engine Marketing) – a nebulous term that can apply to either 1. – An automated program that visits websites, sometimes also referred to as a “crawler” or a “spider”. Keyword Phrase – A group of two or more words that are used to find information in a search engine. Fortunately, Creative MMS is a top digital marketing agency in Philadelphia able to guide you through the process and give you the information needed to make smarter business decisions. Google My Business – The platform on which businesses can input information to appear in the search results, map packs, location searches, and more. These are especially useful for websites that have versions of pages in multiple languages, as they help Google understand which pages are related and which should be shown to specific audiences. This is useful if you have a link, page or product that is easily confused with something else. Duplicate content can result from plagiarism, automated content scrapers, or lazy web design. – An agency that is certified by Google for meeting certain requirements. Search engines use metadata to help decide what information from a webpage to display in their results. Using maps.google.com, users can search for stores, restaurants, businesses, and landmarks anywhere in the world. – YouTube offers advertising in 6 different formats. – Reviews left using the Google My Business platform. A user interface design within tech circles is commonly linked to the design of software or computerised devices, focusing on looks or style. Easy * 22. HTTPS has an advantage over HTTP in that the data sent when fetching a webpage is encrypted, adding a layer of security so that third parties can’t gather data about the webpage when the data is sent from the server to the browser. Search Console differs from Analytics – it does not measure traffic, it measures a site’s visibility on search pages, and indexability by Google crawler bots. This however is not really a “penalty” but a ranking problem. Average position 5+ indicates that your ads are showing at the bottom of the search results page. – Like the Knowledge Graph, this box appears at the top of search results on the search results page. – Stands for “Cascading Style Sheets”. A social network where professionals can connect with one another. After meta keyword markup was abused on some websites, listed keywords no longer apply to how a page is categorized by google and other search engines. – Shortened term for Cascading Style Sheet (CSS). Profiles are automatically created when a user signs up. – A Google platform that allows webmasters to collect statistics and data about website visitors. fans of your Facebook page, email list), and from this list Facebook will identify common characteristics between audience members. Opposite of marketing via digital channels. Facebook advertising is unique in that audiences are set up based on vast demographic information that Facebook has about their users, as compared to Google advertising that uses keywords. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search. Also commonly known as banner ads, these are the advertisements that are seen around the web on news sites, blogs, and social media. Not long ago, when I started learning about digital marketing, I remember keeping 10 or 20 tabs on my browser open just to make sense of all the terms used in a single blog post. – An HTML document that is inside of another HTML document on a website. Founded in 1998, Google now controls approximately 80% of the search market. This algorithm greatly influenced the potential for local businesses to appear in search results. Websites are typically identified with a domain name and published on a web server. Every website is identified by its IP address, and the domain name is a human-friendly label for the numbers in the IP address. Google Pigeon was released in July 24, 2014 and helps users find local businesses from broad keyword searches. Dofollow links pass SEO equity to the destination URL, while “nofollow” links do not. Instead, it is more effective to include some keywords in the anchor text, perhaps separated by a few words, which will create a partial match. Blogs are an important section of a website in digital marketing, as they offer fresh new content on a regular basis which can help attract new visitors, engage existing visitors, and give authority signals to Google. Iframes are used commonly to embed content from one source onto another web page. (See also: Google Algorithm, Google Penguin). Algorithm – A process or set of rules that computers follow to perform a task. Influencers hold a lot of power when they communicate their opinions to their following, often affecting others’ opinions and behaviour. This document is not intended for human use, though it can be viewed by humans. Short for application. Spam is often in seen the form of hundreds or thousands of low-quality backlinks that were built by a black hat SEO to manipulate rankings. (See also: organic). analog marketing. It ranks millions of websites in order of popularity, with an Alexa rank of one being the most popular. Google Maps is one of the most widely used navigation apps, providing GPS directions that update in real time, according to traffic patterns and issues. Marketers also use automation to nurture leads by sending relevant content to previous visitors of a website, in an attempt to get the visitor back to convert into a sale. The URL refers to what specific web page a web browser is viewing. Content – Any form of online media that can be read, watched, or provides an interactive experience. Spam is often in seen the form of hundreds or thousands of low-quality backlinks that were built by a black hat SEO to manipulate rankings. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. Google’s algorithm is constantly updated (approximately 500-600 times a year, or two times per day), which can have varying levels of impact on the rankings of websites across the world. Link bait is vital for creating a high search rank. This audience is created from a source audience (i.e. Twitter is used to share information and links, and utilizes hashtags to categorize information. Dashboard – A web page that contains and displays aggregate data about the performance of a website or digital marketing campaign. Metrics Search Console measures are Click-Through Rate, Number of Indexed Pages, Number of Dead Links (AKA 404 pages), and more. Facebook is the brainchild of Mark Zuckerberg and portrayed in the film The Social Network – if you haven’t at least heard of this website, we’re surprised you managed to navigate to this page! Contact Us, About Us, etc.). The meta description is an important aspect of a webpage because it is what appears in Google searches and other search engine results. PDFs can indexed by Google, however extra steps must be taken to ensure that Google and other search engines can properly understand the intent and content of the PDF. – In October 2017, Google made another step towards encouraging HTTPS/SSL Certificates for websites. SSL Certificate – These small data files are added to web servers that then allow a website to use the HTTPS protocol. The act of proactively monitoring and tracking social media activity. Google panda was released in February 2011 and devalued sites in search results that had thin, non original, or poorly written content. Made up of users who partake in social interactions using social websites, networks and applications. The destination webpage a user lands on after clicking on a link (either in an ad or anywhere else). – The placement in a search engine’s (Google, Bing, etc) search results, where a site ranks for a specific query or keyword. It may involve generating more interesting or newsworthy content, creating a blog, asking clients to link to your website and many other techniques. It is an important ranking factor but it’s not as important as quality or relevance. While a normal link to another website counts as a “vote” in that website’s favour, a “nofollow” command stops Google and most other search engines from counting a vote. Google analyzes all of the pages which link to a specific site and determine whether the links are a benefit to users, or if they simply serve to manipulate search rankings and adjust the site’s standing accordingly. The issues that caused the penalty will need to be fixed before the penalty is lifted, and once the penalty is lifted it may still take some time to return to previous rank in Google search results. Adwords is the primary platform for PPC advertising. – A method of redirecting a visitor from one page to another web page, used for temporary situations only. Google’s actual algorithm is kept deliberately secret to prevent webmasters from manipulating the system for rankings, though Google does publically state their suggested “best practices” for appearing higher in search results. The site lets its readers submit articles and allows people to vote whether or not they liked the article. Google Reviews – Reviews left using the Google My Business platform. Search Engines like Google uses bots to crawl websites so that they can be ranked and added to search indexes. Certain bits of information or content are said to “go viral”. – Stands for Hypertext Transfer Protocol Secure. This is the amount an advertiser pays for 1,000 impressions of their ad. In SEO, anchor text is a ranking signal to Google, as it provides context about the destination site. “Inbound” is a more recent euphemism for what has traditionally been called “SEO”. As digital platforms became increasingly incorporated … What are synonyms for Digital media? Best practice dictates that all images on a website should have alt text, and that the text should be descriptive of the image. HTML has a starting and ending element for most markups. Tweets are typically public and can be seen by anyone. Companies can also maintain a corporate page to promote themselves. the “source” of the web traffic). When the user then visits other sites, this cookie can allow remarketing ads to be shown. Featured snippets appear in a block at the top of search results with a link to the source. Yahoo! Did we miss any digital marketing terms? Cookie – A delicious baked…err… A small item of data sent from a website, that is stored on the user’s device. – A potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill. A discovery phase is the initial step of a design process where a UX designer seeks to gather as much information about the target audience, users and the client’s goals as possible. Some link networks can also be known as private blog networks (PBNs). This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. DNS – Stands for Domain Name System, it is a protocol that translates website URLs (which use alphabetic characters) into IP addresses (that use numeric characters). For permanent redirects, instead use a 301. A session is not dependent on how many pages are viewed, so if a person goes to a website and looks around at different pages for 20 minutes, it would count as 1 session. Accessibility refers to designing and developing a website that allows users with disabilities to use the website to the same level as other users. Having a good UX is crucial to having a good business, as it drives repeating users and engagement. For example, “shoes” is a generic keyword while “smart black boots online” is a long-tail one. Map Pack: the first through third result on a google serp result page that serves up local businesses for a query. An online discussion board where people can hold conversations with one another. 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