14, 95-107. UNCTAD has also developed rules and guideline for all types of a global e-commerce transaction. It is evident that the frequency of shopping is increasing when they become more experienced in online shopping. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. Marketers need to develop better return policies, improve the products quality and after sale services and charge a reasonable price to encourage online shopping. Time-saving and available varieties of products are the main grounds for shopping online. The respondents were categorized into several factors, such as gender, age, occupation, income. As such, this study opted to avoid doubling the efforts of other researchers who have carried quantitative surveys in different mar… 0000040580 00000 n While respondents were asked to know about the offered goods and services, 33.75% of the respondents preferred Apparels (21.88% male and 11.87% female) and accessories 32.49% (19.37% male and 13.12% female). It is a literature review ppt,Topic is " Consumer perception towards online shopping " Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Huseynov and Yıldırım (2014) emphasized that the lack of physical interaction tends to be the critical impediment in online retail sales followed by the privacy of individual information and security of financial transactions over the Internet. 0000003339 00000 n ... Shopping Enjoyment, and Shopping Involvement on consumer Patronage Behavior Towards an Online Retailer", Journal of Retailing and Consumer Services, Vol. Experience in online shopping versus online shopping frequencies. It Figure 6. Among the female respondents, 45% dislike online shopping for lack of inability to touch and feel factor. The findings of this research may shed light on this issue. On the other hand, some online consumers are an adventurous explorer, fun seeker, shopping lover, and some are technology muddler, hate waiting for the product to ship. The design includes several indicators classified into four broad categories like product value, quality services offered through the website, the shopping experience, and the risk perception of the online shopping. (2015), where they found perceived ease of use which comes from experience helps to adopt the online shopping. Figure 7. (Cuneyt and Gautam 2004). Those designs are paramount to the marketer as they can explain and predict consumer purchase behavior. By Marzia Dulal & Md. There are about 2.55 million online shoppers, who are about 2% of the total population of Bangladesh (UNCTAD, 2017). 76.25% of the respondents are doing transaction by cash on delivery facility whereas 15.62% of the interviewees is paying through a debit card. People also read lists articles that other readers of this article have read. Also, demographic variables such as age, gender, and level of income play a facilitating role because they influence consumer perception and consumer behavior that drives them towards online shopping (Kim, Zhao, & Yang, 2008; Laforet & Li, 2005; Sabbir Rahman, 2012). Perceived control and shopping enjoyment can increase the intention of new web customers to return, but seemingly do not influence repeat customers to return. The industry is flooded with footfalls of foreign retail giants; in Both online initial trust and familiarity with online purchasing have a positive impact on purchase intention. 0000017806 00000 n 0000016038 00000 n The impossibility of product testing, problems with complaints, ... some points who affect the consumer’s behavior about online shopping but overall in the next 5 to 10 years the online shop Now people have multiple options to choose their products and services while they are shopping through an online platform. To examine the customer behavior and customer satisfaction with reference to buying food online in Manipal. 0000002345 00000 n (2015), where the respondents found to adopt e-commerce for the usefulness. Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. 0000045990 00000 n Among the respondents, we found 62.5% were male, and 37.5% were female (see Table 6). ... " Consumer perception towards online shopping-the case of Punjab. The factors influencing consumers' online purchase intentions, which have been examined in … To facilitate developing countries to transition into all sectors of e-commerce, UNCTAD has special programs. 0000013777 00000 n Therefore, the theoretical framework of this study is based on this theory. ��Yx6�9�e�����������zP������/. This findings also confirm the findings of Gong et al. Therefore, the Also, businesses have to have adequate presence and participation in the cyber world. However, the personalization dimension is not significantly related to overall service quality and customer satisfaction, Confirmatory factor analysis and structural equation modeling are done on data collected from a sample size of 297 online consumers, Internet users’ attitudes toward business-to-consumer online shopping, Lack of physical interaction is a central impediment to online retail sales. To probe how the pattern of online buying (types of goods, e-commerce experience and hours use on internet) influence consumers‟ attitude towards online shopping. Key words: Online shopping, online consumer behaviour model, technology, e-commerce. ... consumers read online reviews "to determine whether a local business is a good ... Review of Literature: 4. Merchants should bring out innovative ways so that there is a growth in other categories of goods and services. that explains how this perception affects their online-shopping behavior. Thus, online shopping save fuel and cost associated with fuel, The online store is only showing the photos and description of the products. Although e-Commerce operation first started in late 90s to deliver gifts to Bangladeshi friends and family members by NRBs (Mohiuddin, 2014), the first real local e-commerce or m-commerce operation was launched by CellBazaar.com in 2006 through WAP service accessed only by mobile phones (Zainudeen, Samarajiva, & Sivapragasam, 2011). 38.75% respondents (26.25% male, 12.5% female) mentioned saving time is their primary reason for choosing online shopping and about 29.38% of the interviewees prefer online shopping because of availability of the varieties of products. 39.13% of 2–3 years’ experienced online shopper are occasional customers, and 30.43% of the respondents are monthly and fortnightly online shopper. 23.33% dislike the high price of the products and services. Companies should undertake measures so that dissatisfied and neutral category of online shoppers can move towards satisfied or highly satisfied category and shop online more often and it has to be done through better information quality, quality service in during purchase and post-purchase (Vegiayan et al., 2013). From Figure 1, we can interpret that majority of the respondents were below 36 years old. Online shopping tends to grow in the coming years as consumers want to buy more in the future. The primary goal of a business is to offer product and services that best serve their consumer needs. The literatures so far reviewed relates 0000004652 00000 n 0000003663 00000 n Jarvenpaa, Todd, Jarvenpaa, and Todd (1997a) proposed a model of attitude, behavior, and shopping intention towards Internet shopping in general. Consumer Online shopping attitudes and behaviour: An assessment of research. 2.6 Summary of Literature Review ... To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. Literature Review on Online Shopping. 0000007397 00000 n Various types of features, demographic variables, consumer shopping orientations, consumer innovativeness and psychological variables, computer, Internet knowledge, and usages drives consumer characteristics. 30,000 income per month. To understand the consumer behavior of newly launched online shopping in Bangladesh, we have undertaken a descriptive study through a survey by forming a self-constructed questionnaire considering the research objective. Factors that motivate customers to buy online include convenience, information, available products and service and cost and efficiency. Therefore, companies should design strategies and develop varieties of products to attract and retain online shopper. The initiative of Bangladesh Government to provide a stable Internet backbone to connect all government offices through the Internet, to encourage a well-grounded telecommunication sector, and opening IT parks are all leading indicators that point to the online shopping industry growth potential. About 24.37% of them get information from friends and family members. After analyzing data, we found that half of the respondents are satisfied with their overall online shopping experience. 0000040164 00000 n SEM-PLS used to validate the proposed model, If someone has the specific list of shopping orders of what he wants to buy, he can buy instantly with just a few clicks of the mouse from a site and can move to some other important work. Figure 4. & Zhang, P.(2002). Both male and female both have the same type of behavior towards liking and disliking factors; they like home delivery facility and dislike inability to touch and feel the product most. A study of customer reviews on Amazon. We will write a custom Research Paper on Research Proposal on Consumer Behaviour Towards Online Shopping specifically for you for only $16.05 $11/page. 55.17% of 1–2 years’ experienced buyer do shopping occasionally, and 37.93% are a monthly online shopper. This confirms the study of Heijden et al. ��K� ���E Table 4. 0000033664 00000 n 0000025326 00000 n 1.3 Objectives of the Study to determine student’s perceptions of online food shopping at Manipal based on four education institutions in Manipal. Globally, e-commerce constituted about 2.29 trillion dollar market (John, 2018) and expected to reach 4 trillion dollar by 2020 (eMarketer, 2016) due to the double-digit worldwide growth in sales (15%) and order (13%) (eMarketer, 2018) in all sorts of e-commerce such as business-to-business (B2B), business-to-consumer (B2C) (Zuroni & Goh, 2012). 3099067 Most of the consumers prefer cash on delivery as a mode of payment for online shopping. 0000041328 00000 n For this study, we reviewed textbooks and research papers published. In case of occupation, 46.88% of them were students, 28.13% of them were service holders, 13.12% was homemakers, and the rest of them were doing business (see Figure 2). Accumulated data were analyzed through Microsoft Excel. 0000005215 00000 n To investigate how socio-demographic (age, income and occupation) affect consumers‟ attitude towards online shopping. �Iɇ6ߧv��S��CZ�Þ���aFY�]���c���$����=���d,� �Zqi��\Z`p��՝�z�c���V�RzU�sQǗ�>\�^��L���EJ�5��. 0000048830 00000 n The research examines consumers’ online initial trust by using four significant categories of determinants: perceived technology, perceived risk, company competency, and trust propensity. �������������ע�ݑw�r\�ʱ�Cw�38dp�������˭����.�.B��PG�#���M�n�u�����������W�+��ٗ}}�}}�}}��Z��ݕ�ݕ������������������99�99�x��rhn�O����`|�q'�����B�[gޮ��n�z����a4q Bangladesh University of Textiles . The top factors that increase consumer trust levels in online stores are guarantee and insurance policy, security and privacy seals, pictures of products, company address and contact details, necessary details about the company and privacy policy, Descriptive statistics techniques analyzed survey-based data, and the results of the data analysis are presented, An empirical study on behavioral intent of consumers in online shopping. Thus, online shopping is cutting down the bad habits of standing in a long line and waiting, Anyone can buy his desired products or services from anywhere in the world without being physically present over there through online shopping. The rationale behind the research framework is to examine the factors influence consumer attitude towards online grocery shopping and identify the future online grocery buying intention al, Consumer behavior towards online shopping IOSR journal of business & management vol 16 iss 9 pp 65-72 Delhi 2014 17. Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Consumer perception towards online shopping 1. of an item online. If the managers consider these factors, they might have a competitive advantage in the market. Factor for disliking online shopping. 71% of online shoppers have used either a desktop or a laptop, followed by mobile phone and tablets. Figure 2. 19% male respondents were below 20 years old, 25% between 20–25 years, 30% between 26–30 years, 17% of 31–35 years and 9% of male respondents were 36 or more years old. Interestingly, those trends are not limited only to Dhaka, the capital city, but semi-urban and to an extent, rural areas as well (Dhaka Tribune, 2015). CONSUMER BEHAVIOR TOWARDS ELECTRONIC PRODUCTS IN ONLINE SHOPPING SUBMITTED TO: SCHOOL OF MANAGEMENT, ... Review of Literature 3-9 6. In their study, they divided the features into three broad categories. With more and more consumers become increasingly familiar with the Internet and its benefit, online shopping is becoming popular and getting preference among a group of consumers seeking better value proposition regarding information, convenience, cost, choice. So those who want to touch, see and test the products before buying, can’t be able to do so at online shopping, Consumers are at high risk of fraud on the part of the merchants because of the lack of ability to inspect merchandise before purchasing. Consumer buy- ing behaviour in respect of online shopping was studied using different socio-economic variables. Consequently, the sellers ensure that they portrayed themselves in the cyber world through websites and portals. A convenient sampling method is easy to implement and cost-effective and more common in IS research that gets higher response rate (Eze, Manyeki, Yaw, & Har, 2011; Ritchie, Lewis, Nicholls, McNaughton, & Ormiston, 2014). Thus can save his time, Online shopping saves energy because someone does not need to go to a physical store by wasting his energy on shopping, It is effortless and straightforward to conduct a price comparison from one online shopping site to another. endstream endobj 16 0 obj <>>> endobj 17 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/Shading<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 515.906 756.85]/Type/Page>> endobj 18 0 obj <> endobj 19 0 obj <> endobj 20 0 obj <> endobj 21 0 obj <> endobj 22 0 obj <> endobj 23 0 obj <>stream Related Literature Review Of Consumer Decision Making: Consumer Behavior 2636 Words | 11 Pages. 2. Review of Literature The studies on consumer’s perception on online shopping and other rented topic in the Indian context are limited as the online shopping has entered into the market only a few years only. H�\��j�0��~ Therefore Marketers have carefully analyzed the consumers’ attitude and behavior towards the online shopping and spend billions of dollars to facilitate all the 0000003070 00000 n Figure 12. The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. We use cookies to improve your website experience. Dan J Kim et. To select an appropriate framework for assessing the consumer behaviors of online shoppers. Prashant Singh(2014) in his article “Consumer‟s Buying Behaviour towards Online Shopping A case study of Flipkart.Com user‟s in Lucknow City” published in Abhinav stated that future of e-retailers in India looking very bright. Using the stolen credit card or fraudulent repudiation of online purchases put retailers also in fraudulent purchases, Privacy is a big issue for some consumers. Abstract- This study helps to inquest the factors which affect the buying behavior of consumers towards foreign and domestic branded apparels. Google Scholar Cross Ref; (2003) and Huseynov and Yıldırım (2014). Thus, the purpose of this study is to understand the consumer behavior towards online shopping, their liking, disliking, and satisfaction level. The second category is a website and product features which are risk reduction measures, site features, and product characteristics; and the last group is consumer characteristics. The survey reveals that consumers shop online to save time, and for available varieties of products and services. Internet is the rapidest growing media during the past decade. 0000040993 00000 n Moreover, online data extraction about the products, services along with the historical data for individual customers is ingredient element to choose an online store or make re-purchase decision (Liao, Chu, Chen, & Chang, 2012). Introduction Online shopping is a method of e-commerce where consumers directly buy goods or services Sources of online shopping information. 0000017504 00000 n To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. However, privacy and inability to touch and feel are the most disliking factors for online shoppers. To provide solutions to the online sellers based on the results of the research They investigated whether information satisfaction and relational benefit play a significant mediating role in consumers’ relationship purchasing behavior, Multiple regression analysis was done on data collected through web, Consumer attitudes towards online shopping: The effects of trust, perceived benefits and perceived web quality, The empirical findings of this study indicate that trust and perceived benefits determine consumer attitudes toward online shopping, Factor analysis and structural path model analysis was used to test the hypothesized relationships of the research model, Chinese consumers’ age, income, education, and marital status, and their perceived usefulness are significant predictors of online shopping intention, Hierarchical regression analysis is used on 503 Chinese customers, The analytical results showed that the dimensions of website design, reliability, responsiveness, and trust affect overall service quality and customer satisfaction. Key Factors Influencing Online Consumer Behaviour – Backed By Research Posted on September 21, 2017 by Pawel Grabowski in Conversion Rate , Merchandising / Design with 3 Comments You can build what you think is the best store in the world. (2013) and Hoque et al. endstream endobj 24 0 obj <> endobj 25 0 obj [64 0 R] endobj 26 0 obj [72 0 R] endobj 27 0 obj [/ICCBased 58 0 R] endobj 28 0 obj [/Indexed 27 0 R 129 79 0 R] endobj 29 0 obj <>stream As the consumer behavior changes, retailers will witness an increasing dependency on the online orders. Only 3.75% of regular online shoppers are highly satisfied while 0.63% is highly dissatisfied (see Figure 12). Abstract The Internet has developed into a new distribution channel and online ... literature on consumer behaviour and e-commerce. Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Lisa Källström Selma Hodzic Christer Ekelund Claudio Opazo. In China, online shopping intention depends on consumers’ age, income, and education as well as marital status most importantly their perceived usefulness (Gong, Stump, & Maddox, 2013). Above all, secured payment is a significant concern in Bangladesh. 0000059067 00000 n He believed that consumer behaviours are unpredictable and changing continuously changing; while trying to … In such a scenario, businesses need to automate their internal processes with those of ICTs to become increasingly competitive and efficient in a global context. 0000004254 00000 n Chitra Sharma, “Consumer buying behaviour towards online shopping – A Review of literature”, Indian journal of applied research, Volume (5), Issue : 4, April 2015, ISSN - 2249-555X. Internet users in Bangladesh spend over Tk 7184.018 crore in online shopping each year. Introduction. 0000005351 00000 n Google and Facebook are primary click-through points for online shoppers. al, Consumer behavior towards online shopping IOSR journal of business & management vol 16 iss 9 pp 65-72 Delhi 2014 17. He believed that consumer behaviours are unpredictable and changing continuously … Analysing the process that the online consumer goes through when deciding and making a Only marketing mix and reputation have a greater influence on consumers’ attitude towards online shopping, Influencing the online consumer’s behavior: the web experience. They have a similar evaluation of website security/privacy and website customer, Factor analysis and a series of ANOVA test of factors were done on responses from 102 samples, This study finds some online group buying buyers are more from the high-income group and prefers to pay by credit card and ATM. Internet usages and population statistics. This study will use a literature review approach whereby, credible published work will be analysed for purposes of giving the researcher a clear perspective of the various factors that affect consumer behaviour in e-commerce. Studying these unique characteristics of online shopping and consumer behavior of online shoppers would benefit the tech-entrepreneurs and policymakers to craft their strategies properly for the market. 45% of consumers said they to shop prefer e-commerc… Through the literature review, we are further able to identify a number of important factors for studying consumer behavior in social commerce. Consumer attitudes toward online shopping usually been determined by two factors; one is trust, and another is perceived benefits (Hoque, Ali, & Mahfuz, 2015). To elevate the touch and feel concern, managers can send alternative products to the customer to choose from options and pay after they prefer one. If you continue browsing the site, you agree to the use of cookies on this website. 0000010006 00000 n Thus, online shopping helps to overcome the geographical limitation of buying, There is no need to move somewhere for online shopping, so there is no need for a vehicle. CONSUMER BEHAVIOUR THEORIES 1. 5478 words (22 ... states that behavioral intentions formed through the attitude toward a behavior and subjective norms lead to actual behavior given the ... 2003). 15 82 Dr. D. Convenient non-probability sampling method has been adopted in this study to acquire data from respondents in Dhaka city where about 50% e-commerce customers reside (Jagonews24.com., 2015) in Bangladesh. Register to receive personalised research and resources by email, Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh, Department of Management Information Systems (MIS), University of Dhaka, Dhaka, Bangladesh, Department of Management Information Systems (MIS), School of Business Independent University, Dhaka, Bangladesh, Department of Business Administration Faculty of Business and Economics, East West University, Dhaka, Bangladesh, Department of Business Administration, Bangladesh University, Dhaka, Bangladesh, Independent Researcher, Dhaka, Bangladesh, Consumer attitudes towards online shopping, The impact of social networks on consumers’ behaviors background of the study, Internet-subscribers-Bangladesh-April-2018, Literature-derived reference models for the adoption of online shopping, Influencing the online consumer’s behavior: The web experience, Consumer perceptions of online shopping environments, Online shopping worth Tk7,184cr each year, Worldwide retail ecommerce sales will reach $1.915 trillion this year, Factors affecting internet banking adoption among young adults: Evidence from Malaysia, Factors influencing consumers’ online shopping in China, A study of the impact of social media on consumers, Purchase intention of foreign products: A study on Bangladeshi consumer perspective, An Empirical Investigation on the adoption of e-Commerce in Bangladesh, Internet users’ attitudes toward business-to-consumer online shopping: A survey, A look into e-commerce trends and companies in Bangladesh, Kaymu releases research on online shopping, (30 July), Top 10 benefits of online shopping that make your life easy. 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