SWOT Analysis Of Nike's Marketing Strategy. In involves analysis of an organisations strengths, weaknesses, opportunities and threats. " Needless to say, the most important strengths are Nike’s powerful brand and low product cost. Moreover, Nike is staying ahead of the technology curve, with an enormous capacity of innovation and a good R&D department. Nike Running France Facebook Page 163 144 likes 13707 PTA Most popular week 22 sept. 2013 The Nike Running Facebook page is a collective of runners affiliated to Nike and to the Nike + community. 1382 Words | 6 Pages. In 2019, Facebook was ranked #5 most valuable brand by Forbes. “These presentations are Packed with Real Life Examples on the Largest Range of topics across Management Subjects”, “All Presentations contain Optimum Lively Graphics & Animations to make the Concept Easy to Understand”. Nike is the largest maker of athletic apparel and gear. Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. ... SWOT analysis 5.1 Strength * Heavy tradition of the world’s first-class sports products producer is the guarantee of the large share of the devoted loyal customers of Nike. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. SWOT Analysis: "A methodology used be organisations to understand their strategic position. Further, the Nike brand is synonymous with quality and resilience as well as endurance and fitness, which makes it the brand of choice for athletes and anyone who wishes to run. 1.0 SWOT ANALYSIS Nike’s Strengths – Internal Strategic Factors 1. Founder and Owner, Phil Knight is often quoted as saying that “Business is war without bullets.” Nike has a healthy dislike of … Very good Leadership is one of Nike’s strengths. NIKE SWOT Analysis. Hey guys! Facebook’s Strengths 1) Strong Brand. The income of the business is still heavily dependent upon its share of the footwear, The retail sector is very price sensitive. Like most big companies, Nike has a number of strengths. This article was very helpful but I wish it would contain more opportunities and weaknesses . "A distillation of the findings of the internal and external audits… 2. The emphasis on design of higher end footwear seems to be paying off for Nike that is increasingly being seen as a must have product for anyone who walks or runs and as the company was founded on the principle that it would serve anyone with legs, this strategy seems to have hit the right notes. However, in the 50 years that Nike has been in business, it has weathered most challenges. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. Nike is the world’s no. 2. It has continued to amaze the customers with its stylish and athletic designs. Finally, Nike has to ensure that it does not dilute its focus like some of its competitors who are now in the doldrums. Nike is the Coke of the athletic footwear and apparel industry. Hi, Mr. Hitesh Bhasin, is this the updated SWOT analysis of Nike? A SWOT analysis is really utile to place the external and internal factors that influence Nike. Fine way of explaining, and good article to get information concerning my presentation subject S W T W Nike SWOT Analysis O Opportunities S O T new opportunities Weaknesses: recycled material -main income is footwear -high prices NIKE Just Do It. Nike has the unique advantage of offering value for money and this can be leveraged to the hilt as the company begins to make inroads into the newer consumer segments, which want quality at an affordable price. On the other hand, Nike is showing some weaknesses since it is still mostly reliant on its fo… This is a strength as the company saves money on the labor costs and the helps the company focus on design … Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. The fact that the company has a global supply chain means that it is subject to the vicissitudes of international trade practices including labor strikes in its overseas locations, currency fluctuations that decrease its margins, as well as lack of control over the geopolitical events happening around the world which have the potential to disrupt its global supply chain. SWOT Analysis Of Construction Industrie. As the company is associated with premium branding and segmentation, it can be said that capturing the “emerging market newly affluent consumers’ prize” could well be a game changer for the company. 2. Nike sells its. When people see the logo without the trade name name, they will instantly be able to place it as Nike, which shows the power of the trade name. Facebook SWOT Analysis 2018. Press Release Zinc Battery Market SWOT Analysis by Key Players : Panasonic, PowerGenix, Primus Power Published: Dec. 16, 2020 at 12:28 p.m. Nike SWOT Introduction A SWOT Analysis is probably the simplest ways for administrators and corporate authorities to envision every one of the variables that could assume a job in the achievement or defeat of their organization. However, the company must continue innovating to ensure such market position, considering the threats facing its social networking and online advertising services. very good to get my school work done with. The SWOT analysis of Google differentiates all the main strengths, weakness, opportunities, and threats that give assistance to the company to scale up more. Nike has captured approx. A SWOT analysis of Facebook means examining the strengths, weaknesses, opportunities, and threats affecting the company. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. It has been recognized many times by fortune magazines on “100 best companies to work for” 3. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. 1913 Words 8 Pages. In 2018 42% of revenue is generated by the US market and the remaining revenue from the Non-US market. The Marketing Analysis Of Nike, Adidas And Nike. Show More. This is a great threat Nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. Though we have mentioned the fact that it has outsourced its manufacturing aspects completely as strength, the negative publicity that Nike got because of labor unfriendly conditions in its overseas outlets has badly dented its brand image. The business competes against firms like Google LLC, Snap Inc. (Snapchat), and Twitter Inc. The LIKE button is one feature which makes people LOVE Facebook and is probably the reason why users comment and debate over status messages, photos ,videos etc 1913 Words 8 Pages. The ongoing recession has taken a heavy toll on Nike with consumers becoming more price conscious and retailers demanding higher margins. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. SWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. The goal of the page is to promote the brand’s products and also to increase the Nike + community through Branding, Infotainment and Events. Nike Threats in SWOT Analysis. In terms of internal strengths, the main thing that Nike has in … One of Nike?s strength is its logo, the so called “woosh” . The Market Cap of the Oregon-based corporation is now equal to approx. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. V arious exa mples, for the impressive work of Nike on R&D. Your email address will not be published. Nike is perceived by some consumers as being too premium and a luxury brand. SWOT Analysis Template of Facebook. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). In recent years, Nike has begun to diversify into accessories and other premium products apart its signature footwear segment. The company does its business through retailers who stock other brands as well. Nike is the world’s leading brand for sports shoes and apparel having a a global presence. Strong brand image 2. ET •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. SWOT Analysis of Nike; The chosen corporate strategy for Nike is likely to be based on its own internal strengths and weaknesses in relation to its external opportunities and threats facing the organisation. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Extensive global production and di… This week we are looking into the SWOT Analysis of Nike. Do an hour long google search and you will find everything. Nike Weaknesses in SWOT Analysis. SWOT analysis for Nike Nike is considered a world-renowned icon. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. NIKE SWOT Analysis. Nike is a global brand. Listing Nike’s strengths is the easiest component of a SWOT analysis. Let's stay in touch :). Nike is the Coke of the athletic footwear and apparel industry. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). Facebook has been hailed as the king of social media networks. -Baines, Fill & Page, pg 745, 2011. SWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. Where is your data to support what you are saying ? If it is an offline article then fine by me. Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. The year 2015 proved to be quite a profitable year for it. Nike is one of the most widely-known companies in the world, yet was formed as recently as 1971. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. One of Nike´s strength is its logo, the so called “woosh”. In involves analysis of an organisations strengths, weaknesses, opportunities and threats. " Introduction • An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide. A SWOT analysis like the one below can be used when it comes to … Rapid innovation processes 3. In reality NIKE, ADIDAS, PUMA got similar number of likes. Weakness are the areas where NIKE, Inc. can improve upon. The footwear industry is very price sensitive. Nike is the Coke of the athletic footwear and apparel industry. They have strong brand image in consumer’s mind. Nike is one of the top three players in the world for sports shoes. The effective tax rate in FY 2018 was 55.3% which was 13.2% in the year 2017. 2. One of Nike´s strength is its logo, the so called “woosh†. The SWOT analysis of NIKE, Inc. just underlines this fact. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. "A distillation of the findings of the internal and external audits… Its swoosh symbol is easily recognized by everyone. The SWOT analysis of Facebook discusses the strengths, weaknesses, opportunities and threats of the number 1 social network on the internet - Facebook. 2. Nike does have some of its retailers. SWOT analysis for Nike Nike is considered a world-renowned icon. Internal: Strengths – The first strength of Nike as a company is that is outsources all aspects of its production to overseas facilities. This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories.  NIKE’s SWOT analysis Strong : the best brand power in sports product company. 1. Rapid innovation processes 3. 1.0 SWOT ANALYSIS Nike’s Strengths – Internal Strategic Factors 1. One of Nike?s strength is its logo, the so called “woosh” . The biggest opportunity for Nike is from the emerging markets of China and India where the Billion Plus new consumers are now aspiring to western lifestyles which means that they would be more receptive to brands like Nike. 1 shoemaker. T S W O Issues Threats big company makes them really easy to target S W O T Strengths: -Stong research and development helping the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. Growth of the social media giant was based on the high level popularity it acquired soon after release. 31% of the global athletic footwear market. Weakness of NIKE, Inc. – Internal Strategic Factors . Nike is the world’s leading brand for sports shoes and apparel having a a global presence. Its main focus is to produce quality and innovative products. This means that the assiduously cultivated exclusivity is sometimes sacrificed because it has not yet spread its wings to include exclusive retailer outlets as part of its business strategy. For instance, Reebok that promised a lot and was intensely competitive with Nike has seen its fortunes sag and hence, Nike must not go Reebok’s way and instead, must define its core competence and implement its strategies accordingly. NIKE can do many promotions or advertisements of using “Just do it”. It is listed on the NYSE and is headquartered in the United States. The following strengths are the most notable in the case of Nike Inc.: 1. Internal: Strengths – The first strength of Nike as a company is that is outsources all aspects of its production to overseas facilities. A SWOT analysis of Facebook means examining the strengths, weaknesses, opportunities, and threats affecting the company. SWOT and PESTLE Analysis of Nike. Before we begin in-depth on the SWOT analysis of Google, let us understand a bit of the background of the company Google. Privacy Policy, Similar Articles Under - Strategic Management, Human, Social, and Intellectual Capital as a Means of Competitive Advantage, Blue Ocean Strategy and its Implications for Businesses, Overfished Ocean Strategy: How to Drive Growth and Attain Profitability, Porters Five Forces Analysis of the Airlines Industry in the United States, Porters Five Forces Analysis of Virgin Atlantic, Porters Five Forces Analysis of China Mobile, Diversification as a Viable Corporate Strategy, PESTLE Analysis of the Global Aviation Industry, How Amazon Can Improve its Corporate Strategy, Actualizing Business as Usual Strategies for Mission Critical Organizations and Functions, Why Indian Firms Must Strive for Strategic Autonomy in Their Geoeconomic Strategies. A SWOT analysis of Nike -Go to NIKE SWOT ANALYSIS 2018-(Introduction): Nike, the number 1 sports shoe brand, excels in style and quality. 2549 Words 11 Pages. & D department LLC, Snap Inc. ( Snapchat ), and economic problems abroad big... 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